In my role as Creative Director at Jaw Drop Games I worked with the lead designer on the UX logic of the (online multiplayer) game wrapper.
My job was also to do the pre-production direction of the UI art style, as we did not have a dedicated UI artist or UX&UI team. I had an idea of the sort of feel I wanted to give the presentation of the game as a horror title, so I generated a moodboard and these pre-production concepts to litmus test what was in my head.